Wing Base

Wing Base

n. A long and narrow, low platform that supports a DISPLAY, and goes at an end of an AISLE to guard one side of an END-CAP: “You'll need a wing base.” Most often also requires a DUCK-FOOT SIGN HOLDER.

NOTE: Wing Bases serve at least two important functions:

1. Raise (sometimes limited quantities of) PRODUCT towards the all-desirable CUSTOMER eye-level (See also DUMMY UP), and


2. Get PRODUCT off the FLOOR, so packaging is less likely to be ravaged by the nightly efforts of the CLEANING CREW.