Wing Base

Wing Base

n. A long and narrow, low platform that supports a DISPLAY, and goes at an end of an AISLE to guard one side of an END-CAP: “You'll need a wing base.” Most often also requires a DUCK-FOOT SIGN HOLDER.

NOTE: Wing Bases serve at least two important functions:

1. Raise (sometimes limited quantities of) PRODUCT towards the all-desirable CUSTOMER eye-level (See also DUMMY UP), and


2. Get PRODUCT off the FLOOR, so packaging is less likely to be ravaged by the nightly efforts of the CLEANING CREW.

Wrap

Wrap

v. To encircle a pallet's contents in several layers of heavy-duty plastic film, in order to stabilize it during transport: “Wrap those crates yet?” —n. The rolls of plastic film or the film itself used to Wrap such pallets: “Where's the wrap?” See STRETCH FILM.

NOTE: Also called “SHRINK WRAP,” although not strictly accurate, because it doesn't actually shrink. It just clings tightly, same as the stuff you use in your kitchen, only more so.